• 1 Irving Place, #06-01 The Commerze@Irving,Singapore 369546
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About Us

Academic Board

Ingrid’s founder, Mr. Tan Chye Kin holds an MBA from UK and has more than fifteen years’ experience providing strategy and brand consultancy projects which were supported by Singapore government. Some of the companies he assisted were subsequently listed in SGX.  He had assisted Chengdu and Sichuan government of China in investment promotion and had started EHD to develop talent supporting MNCs investing in Vietnam. Prior to setting up Ingrid in 1998, Chye Kin was a Senior Consultant with an international consultancy firm recognized worldwide as the pioneer in strategy formulation and implementation methodology. Chye Kin had also conducted several training programs and has been awarded Certificate of Commendation for Outstanding Delivery by the National Productivity Board (NPB).
Managing Director of SDH Institute Pte Ltd
Mr Chia is the founding Director and Managing Director of SDH Institute. Before 2007, Mr Chia was in the elite Singapore Administrative Service serving at the Ministry of Foreign Affairs. The varied assignments during his 15 years with the Foreign Ministry included First Secretary in the Singapore Embassy in Beijing; Director of Corporate Affairs; Director of Human Resource; Director of ASEAN Chairmanship Taskforce. Mr Chia graduated with a Bachelor of Economics from Hitotsubashi University, Japan on a Singapore government scholarship and earned a Master of Management from the Peking University, China, under the Singapore China Foundation Premier Scholarship.
Founder & General Director of Qesson International Education Group
Founder & General Director of Qesson International Education Group, a licensed education centre by SDH Institute, Singapore to conduct the SDH CFS program in Vietnam. Mr. Khai has over 15 years of experience in helping foreign companies to expand to Vietnam. He has a strong network with the government agencies and industry knowledge in education. Khai also has a well-established record in operating and managing a language centre. Mr. Khai graduated from Foreign Language University in Hanoi and was an English teacher for many years before he set up Qesson Vietnam.

SDH CFS is among the first programs which Ingrid EHD is launching. This programs is a collaboration between Singapore SDH and Vietnam Qesson International to provide a practical and multiple learning pathways for students organised by the best educators from both organi- sations. It provides vast learning and development opportunities for those who aspire to develop an exciting career in the fast growing hospitality industry. For more details please contact us.

SDH Institute is a well established premiere institute in Singapore provid- ing hospitality education and training. SDH is dedicated to providing hospitality education and training. Our programs include Certificate Level, Diploma, Advanced Diploma, Graduate Diploma, Bachelor’s and MBA programs. These programs not only equip our students with the correct professional and business skills for the global hospitality industry, they also inspire in them both a service excellence and entrepreneurial mindset – a mindset that ensures they can attain the key objective: employability. Our team of experienced lecturers and modern learning facilities ensure a conducive learning environment. Industry placements gained via our close industry links ensure that students are thoroughly prepared and equipped for the real world challenges ahead.

Qesson International has a proven track record as a education center in Hanoi, working closely with the Mnistry of Education to provide innovative and current programs for learners. It has been qualified by SDH to carried out the SDH CFS Program in Hanoi. As the licensed education center of SDH CFS Program, Qesson strives to enhance student’s learning experi- ence by providing quality education with our unique Hybrid Learning approach. We aim to accelerate student’s study performance to reach a high academic and intelligence level on their international experiences and eventually become a global citizen to make an impact in this fast-paced world.

Ingrid International Education & HR Development (EHD) aims to equip the workforce with relevant, practical industry skills and knowledge to meet the human resource needs from foreign companies setting up operations.

INGRID EHD’s Distinct Capabilities and Advantages

Regional Learning Opportunities and Career Enhancement

EHD is developed by Ingrid International, the regional brand consultant and representative for several Singapore education institutes, assisting them with their overseas expansion. Over 20 years we have served a wide range of multinational corporations from education, healthcare, retail, real estate, FMCG, as well as government linked organizations. Utilizing our wide industry network, we strive to provide the best opportunities for professional and career development.

Global Learning Hub, Innovative with High Quality and International Recognition

Singapore is recognized worldwide for its safe, multiracial, multicultural and internationally accredited learning environment. Over the years, many MNCs had set up their Asia headquarters and R&D operations in Singapore, providing a dynamic business learning environment. Ingrid only represents Singapore education institutes who have Edu Trust certification to ensure high education quality standards for students. Their curriculums are industry-based, innovative, current and accredited by renowned universities from the UK, France and USA.

Innovative and Practical Cross Border Programs Crafted by the Specialist

We bring together the best educators with vast industry experience to craft and deliver practical and current programs to suit the different needs of the learners in their pursuit for academic and career achievements.

Membership Structure

EHD offers multiple ways for participation in our programs:

Become an official member of EHD to enjoy all our exclusive privileges including:
  • Monthly newsletter including latest industry reports and exciting events
  • Latest updates on job oppening from our industry partners Foreign Investments and New business Opportunities Information
  • Networking event hosted by us, giving you a chance to meet and interact with experts from various fields as well as other fellow members
  • Special events talk on overseas studies and internships
  • Training and marketing opportunities to increase revenue

INGRID Introduction

Ingrid has been in operations since 1998, serving companies including SingTel, Sentosa Cove Development, Sentosa Development, Housing Development Board, Singapore Mass Rapid Transit, Pokka (a Japanese F&B), Maple Tree, CapitaLand Malls, CDL, Singapore Symphony Orchestra, Ascott, Pfizer, Novartis, Bayer, Boehringer, Merck, Santen, and all major hospitals in Singapore. In education industry, Ingrid has served Ngee Ann Polytechnic, Singapore Polytechnic, Republic Polytechnic, Singa- pore Law Society, Nanyang Technological University, Singapore Management University, LKY School of Policy and Marshall Cavendish.

In China, Ingrid has provided services to Chengdu Municipal People’s Government, Chengdu Municipal Bureau of Commerce, Chengdu Real Estate Authority, DTZ International Property Advisers (Chengdu) Co. Ltd, CB Richard Ellis Ltd, Chengdu, Capita- Land (China) Investment Co Ltd, UOB Asia Limited, Vought Aircraft Industries Inc, ABN-AMRO Bank (China) Co Ltd and a number of prominent foreign and local developers.

In Vietnam, Ingrid has provided services to Can Tho City Government Promotion Agency to assist in cross border enterprise developments between Vietnam local companies or institutions and overseas counterparts. Ingrid has also provided brand and marketing solutions to assist corporations from Japan, Korea, China and Singapore to collaborate with Vietnamese enterprise in the areas of hospitality training, precision engineering, water treatment, fire safety glass, electronics and e-commerce trading.

Ingrid group of companies consist of:


Provides strategy, brand and marketing consultancy to companies to achieve overseas growth and business expansion.


Provides brand and creative design services to multi-national corporations, government agencies, and government link companies. We offer a total solution from concept to delivery when developing marketing communication materials.


Assists Singapore companies to expand into Western China. Work with companies in China to expand regionally/globally.


Provides total solutions on brand development and expansion for companies to achieve their vision of growth.

Ingrid also has established representatives in Japan and Indonesia to assist in the overseas brand expansion strategies.

Ingrid Internationalization Strategy Regional Expansion Projects (Singapore-Chengdu)

Fortune Global Forum Chengdu-Singapore Brand Promotion Activi- ties 2012 -2013

Chengdu was the host city for the 2013 Fortune Global Forum. Ingrid was appointed by Chengdu City Government to map out the overall brand promotion strategy and implement a series of activities in Singapore to reach out to the international business community from October 2012 to May 2013.

Western International Economy and Trade Fair 2008 and 2009 Chengdu

Appointed by Chengdu City Government to organize forums and develop a full series of communications materials.

Ingrid Internationalization Strategy Regional Expansion Projects (Singapore-SE Asia)

Strategy and Brand Expansion

Regional brand development for Memiontec Holdings Ltd, a leading water treatment solution group with HQ in Singapore and operations in China and Indonesia. Assisted Memiontec in preparation for its successful listing in SGX (Singapore Exchange Stock).

Started Song-Cho brand development in 2010. Song-Cho won the SPBA award in 2013.

Song-Cho started SCI International Pte Ltd as part of their regional expansion strategy with two innovative products. We developed SCI logo concept of “Sustainable Future”,just as we did successfully for Song-Cho logo concept on “Irresistibly Functional”. Ingrid organised the materials, wrote the patent concept before working with the legal counsel to successfully apply for the patent, and won SG Mark 2016.

Ingrid Internationalization Strategy Regional Expansion Projects (Chengdu-USA, Japan, Canada)

Chengdu Association of Trade in Services

Ingrid assisted the Chengdu Association of Trade in Services in overall design and production of communica- tion materials for overseas international exhibitions and promotion that included USA, Japan and Canada.Ingrid was awarded the best strategic partner award by the Association for 2016.

Ingrid Internationalisation Strategy Regional Brand Collaboration and Investment Projects (Vietnam)

Can Tho People’s Committee Meeting

Ingrid met Vice Chairman of People’s Committee of Can Tho City and leaders of Trade & Industry, City Development and Economic Develop- ment to discuss and explore the various projects which Ingrid can assist and contribute to the growth of Can Tho City. Prioritized projects were infrastructure planning and environment development, agriculture & food processing and tourism industry. To expand upon the relationship between Can Tho city with Singapore in general and Ingrid in particular, Can Tho City Promotion Agency cordially invited Ingrid to assist in the Invitation of Conference on Business Meeting with enterprises from Singapore and other countries into Vietnam in Can Tho City.

Integrated Gastronomy Park Development

Ingrid is tasked to look into developing an integrated gastronomy park capitalizing on Mekong Delta agriculture and seafood resources to build an internationally accredited food processing hub with efficient logistics and trade development. The project would also incorporate food tourism and environmental friendly facilities with clean water to attract international corporations to come for trade conference, meetings and conventions. Ingrid would assist in business matching and collaborations to optimize the potential of Mekong Delta developments and building modern innovative park management, logistics and new business model for expansion.

Tourism and Hospitality

Ingrid being the brand consultant and representative of Singapore SDH Institute is working with Can Tho University, Can Tho Technical and Economic College on collaboration projects to develop and conduct programmes that are beneficial to support the overall developments and growth for tourism and hospitality services. Ingrid has developed a CEO Cross Border Innovation Network programme which consists of Ingrid’s propriety CEO Agenda software to enable CEOs to explore cross border network expansion. Ingrid is looking into collaborations on such enterprise network learning and has received tremendous support from Enterprise Singapore, a division of Singapore Ministry of Trade and Industry to assist Singapore companies expand overseas.

Leveraging on our regional consultancy experiences and creative track records, Ingrid is a leading One Stop Cross Border Brand and Marketing Solutions Provider. Our services include:


  • Market Research
  • Business Matching
  • Collaboration Agreement
  • Product/Market Strategy


  • Brand Identity
  • Marketing Campaign & PR
  • Marketing Materials Design
  • Content & Digital Marketing
  • Web Design & Social Media


  • Brand Owner Strategy
  • Marketing Organisation
  • Channel Management
  • Operations & Distribution